Protect what you love
The integrated campaign project starts from the development of its main characters: Runway brings to life the target audience through the creation of symbolic characters, whose life is at the center of the storytelling told on the multiple channels of communication.
Four commercials broadcast on the major television networks and three short films for the web, where the stories of the protagonists were deepened.
During the launch event, the leads of the spots attended as real ezviz customers, mingling with the target for which a user experience was created.
Runway also created tutorials, to explain how to use ezviz devices, and viral videos for social network.
Through various initiatives, Runway has created a campaign of brand awareness that makes empathy and storytelling its main strengths: the first chapter of a story that lends itself to new developments with its protagonists and their stories.