Backstage of "The Voice of Italy" with Cristina Scabbia

Huawei x The Voice
Creativity

Huawei is back as the main partner of RAI 2's talent show "The Voice of Italy".

Runway takes care of the creativity of the spot starring Cristina Scabbia, leader of Italian rock band "Lacuna Coil" and "judge" of "The Voice"

We are in the backstage of "The Voice" and Cristina Scabbia is about to go on stage. His preparation is the metaphor of a creative transformation, just like the one implemented by Huawei with its new top-of-the-range P20 and P20 Pro smartphones, which thanks to their cameras bring photography to another level.

Produced for RAI, the spot won the best brand spot partnership award at the Key Awards 2018.

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