The Place To Be
Creative & artistic direction
"The Place to Be" took place at the Palazzo delle Scintille in Milan on May 30th 2018, to celebrate 60 years of KPMG in Italy.
Set up in 4 months involving more than 200 people, the event saw the participation of 4000 people of KPMG's networks, for the first time brought together in the same place.
Runway took care of Alessandro Cattelan's speech (master of ceremonies of the event) and of all the speakers ones: Manel Estiarte, Francesco Caio, Umberto Cairo, Beatrice Venezi, and Silvia Candiani.
For the musical accompaniment, the FunkOff Band played during the event, and a Elisa's live concert was held as a grand finale.
A dedicated app was created in order to accompany the partecipants through push notification in preparation for the event.
A full social coverage guaranteed 6 hours of live on Facebook, Linkedin, Twitter and Instagram.